Seiko Epson is on schedule to commercialize OLED screen technology for televisions in 2007 but some significant research issues remain, a company executive says. The initial goal is to double the current OLED screen lifetime to 4000 hours by mid-2005 and reach the 10,000 hour mark by 2007. Later in 2007, the company aims to boost the lifetime to provide about four hours per day of viewing for 360 days a year over 10 years, or about enough for nearly 15,000 hours of viewing. The company plans to double this lifetime again by around 2010. Epson estimates that OLED TVs will cost a bit less than PDP or LCD TVs of the same screen size in 2007. The reason is that OLED panels will be simpler to make than LCDs or PDPs, according to Iino. Unlike LCDs, OLED panels do not need backlights and filters.
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