Sony begins selling world's 1st OLED TV

Sony Corp. on Thursday began selling a new three-millimeter thick organic light emitting diode television--the first OLED TV to be launched in the world.
OLED TVs feature panels are made of a substance that lights up when electricity is passed through, doing away with the need for a backlight and allowing for the slim design.
Production is limited to 2,000 units per month, and so most sales will be made through advance orders at major retail outlets.
The 11-inch model costs 200,000 yen including tax.
Sony brought the model's scheduled launch date forward from Dec. 1 because nearly all products to be sold in the year-end sales battle are already on store shelves. The first batch sold out soon after a direct sale Internet site began accepting reservations on Nov. 14, and further units will be shipped as they become available.
Four units are on display at Yodobashi Camera Multimedia Akiba in Akihabara, Tokyo.
"This will have the biggest impact since the [Sony] Walkman," a customer said.

Source: The Yomiuri Shimbun